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U Shops, elected No. 1 in the involvement of local life, reveal in all transparency their commitment to greater proximity.

U Shops is committed to working with companies that produce, manufacture and transform in France, and to sourcing supplies as close as possible to the shops.
In December 2019, the brand is taking the floor with a campaign called "Ça vient d'où" – “Where does it come from," which aims to highlight the place given to local products at U in all transparency. With advertising panels made transparent, the company shows passers-by and drivers the origin of its products in the most natural way possible. Ecological signs, made without paper, ink, glue or lighting.