Chief Executive Officer, TBWA\Chiat\Day New York
Nancy Reyes is an industry veteran with over 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 as Managing Director, before being elevated to President. Reyes now serves as the CEO for the agency and acts as the principal liaison across all roster clients, which include Mountain Dew, TD Bank and Hilton Hotels.
Within the past year, the agency has added the PepsiCo's Bubly and Rise energy drink, the Lays brand from Frito-Lay, Facebook Oculus and Abbott, and hired more than 60 employees despite the pandemic. Reyes has also been leading diversity efforts at TBWA\Chiat\Day New York, which has filled 55 open positions with diverse candidates since July of 2020.
Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes’ advertising career was spent in Goodby Silverstein & Partners’ San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.
A graduate of Harvard University, Reyes began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, along with Procter & Gamble brands including Folgers, Pampers and Crest.